RAF Central Fund web copy

Client: RAF Central Fund

Sector: Online

Services: Web Copy

The brief

The RAF Central Fund is a leading military charity raising funds for serving Royal Air Force personnel, in support of their recreation and sporting pursuits. They own and manage a suite of high-end holiday chalets in the Scottish Highlands, which have recently been beautifully refurbished. The charity approached me for help in advertising the holiday lets, primarily through their website.

The challenge

We needed to couch the copy in such a way as to attract both RAF personnel but also their families and the wider public, who can also hire the lodges. High-end holiday lets are a crowded market so we needed to make them stand out, capturing the beautiful location and ambience, the top-end facilities, and their accessibility. At the same time the content had to sit well with the rest of the Central Fund's website and charitable status.

The results

The copy we produced had a great impact, giving the lodges some fantastic publicity when they relaunched following their refurb. I have since provided further consultancy for the charity on the Sports Lottery they run.

See the website

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